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Copyright © 2024 Ian Ray All rights reserved. No part of this book can be reproduced in any form or by written, electronic or mechanical, including photocopying, recording, or by any information retrieval system without written permission in writing by the author. Published by Ian Ray Publications Printed in Great Britain Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Neither is any liability assumed for damages resulting from the use of information contained herein.
Dedication This book is dedicated to my mentor, David Marsh. His unwavering guidance, wisdom, and support has been instrumental in bringing this book to life.
Winners Target Solutions 5 Winners Are Modest 10 Winners Are Self-Assured 17 Winners Are Wired 23 Winners Conquer Adversity 27 Winners Take Charge 34 Winners Take Responsibility 39 Winners Are Strong-Willed 44 Winners Tune In 50 Winners Show The Way 56 Winners Are Determined 62 Winners Just Do It 67 Winners Are Committed 70 Winners Are Go-Getters 75 Winners Get On Board 81 Winners Aim High 88 Winners Push Their Limits 94 Winners Perfect Their Craft 99 Winners Are Relentless 104 Winners Master Time 110 Winners Think Positively 115 Winners Are Self-Confident 123 Winners Accept Failure 127 Winners Refuse to Lose 132 Winners Limit Their Mistakes 139 Content page
1 Change your thoughts, and it will change your life forever. www.ianray.co.uk
2 Introduction ANYONE CAN BE A WINNER; IT’S JUST A MATTER OF FINDING THE LEVEL YOU WANT TO WIN AT. The main reason I wrote this book is to show you how to be a winner. It has taken me forty years to write, and it encapsulates the teachings from some of the greatest coaches in the world who have guided me in mastering the principles of winning in life. Through their wisdom and my personal experiences, I am now ready to share these ideals with you, helping you achieve your goals and realize your full potential. Anyone can be a winner; it's just a matter of finding the level you want to win at. Winning isn't limited to the elite or the exceptionally talented—it's accessible to everyone. The key lies in identifying what success means to you per-sonally and setting your sights on achieving it. Whether it's winning gold, excelling in your career, mastering a new skill, or improving your personal relationships, the path to winning is unique for each individual.
3 Success is not one-size-fits-all. It's about understanding your strengths, setting realistic yet challenging goals, and consistently working towards them with determination and perseverance. By focusing on your own journey and not comparing yourself to others, you can discover the level at which you can thrive and find fulfilment. Winning at your chosen level means celebrating your progress and recognizing that each step forward is a victory. It’s about having the courage to pursue your dreams, the resilience to overcome obstacles, and the confidence to keep moving forward. Remember, the true essence of winning is not just in the destination, but in the journey itself. Winning is having the desire, determination, and belief that no one can stop you. You must have a clear vision of what you want to achieve - your goals, your decisions, your commitment. You have to see the end game because if you can’t, how can anyone else see it for you? I can’t give you a magic bullet to be a winner, but I can teach you how to develop the mindset and skills needed to become one. You can’t be a winner until you believe winning is within your reach. It’s about trusting in your thoughts and knowing you can achieve anything, whether in business, sports, or life. You can achieve any goal you set for yourself, and I am proof of that. I am the: • Winner of the Berlin Marathon • Winner of over five hundred races • One of only a handful of British athletes to have won an international series marathon • Former 3000m world record holder
4 • Team Gold Medallist at the Commonwealth Games • Instrumental in the early development of HTML • Leader of a team of software engineers who built a 1-million-bit encryption engine, etc . . . It’s time now to stop hiding and making excuses. It’s time to start winning. Along the way, you will fail and lose at something. Failure doesn’t mean you’re a loser; it’s a benchmark indicating you’re one step closer to winning. If you haven't won yet, it’s likely due to a lack of prepara-tion and the right mindset. Success and becoming a winner depend on never giving up on yourself and having faith in your abilities. Change your thoughts, and it will change your life forever. As we move forward, keep an open mind and be ready to apply these insights to your own life. In the next chapter, "Winners Target Solutions," you'll learn how to identify and target the solutions that drive success. This is where we begin to turn our winning mindset into tangible actions and actual results. Let's get started.